SOMOS MEL
Messianu/Edelman/Lerma
Be Included
LATINO EARNED MEDIA
About Us
Minority-Owned.
Hispanic-Led.
MEL (Messianu/Edelman/Lerma) is an integrated communications agency. We offer unique earned-centric media, creative, and digital solutions, all tailored through the Latino lens. With offices in Miami, New York, and Dallas, MEL thrives on the combined strength of:
- Messianu: a creative and visionary leader who has advanced the standard of Hispanic-led creativity and elevated the importance of multicultural communication
- Edelman: the world's largest independent communications advisory firm that specializes in earning trust through communications
- Lerma: a leading, fully independent advertising agency rooted in multicultural and digital expertise (Two-Time Advertising Age Small Agency of the Year)
the future is hispanic
The Hispanic market is the largest diverse segment in the U.S, representing $2.8 trillion in buying power. If the Hispanic market were a standalone country, it would account for the 5th largest GDP in the world.
The Hispanic community now stands close to 65 million people, representing almost 20% of the U.S.
MEL is a Hispanic-led and MBE-certified communications agency providing earned-centric media, creative and digital solutions through the Latino lens.
And we do it to Be Included....
INCLUDED in the conversación
INCLUDED in the new fabric of a multicultural America
INCLUDED in the future growth of great brands
That’s why we craft impact-driven earned media and creative campaigns that authentically represent and reach Hispanics.
WE ARE PATHFINDERS
Our logo symbolizes a pathfinder for brands that want to build meaningful relationships with Latino communities in the context of uncertainty and constant, unpredictable change.
CAPABILITIES
Earned-Centric Communications
with a Hispanic Vision
Communications Strategy
Media relations
Integrated Communications
Influencer Engagement
Creative
Crisis Management
CAPABILITIES
Earned-Centric Communications
with a Hispanic Vision
Communications Strategy
Media relations
Integrated Communications
Influencer Engagement
Creative
Crisis Management
OUR TEAM
IT’S NOT ONLY THE STORIES WE TELL, BUT HOW WE TELL OUR STORIES
Our dynamic team of award-winning Hispanic marketing specialists is fluent in uncovering the influence, admiration, passion, and respect that Latino culture is fostering in America.
Luis Miguel Messianu
Founder | President | CCO
Richard Edelman
Founder | Chairman
Pedro Lerma
Founder | CEO
